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17 Dec 2021: A very Fruitful Year for ReelFruit

Posted at 09:14h in Business, Farming, Retail, Supply Chain by admin 1 Comment

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This year has been a great year for ReelFruit on so many fronts; While reflecting on what a year 2021 has been, we can only be grateful for all we have been able to achieve and the many ways we have grown as a company....

07 Dec What comes First: Factories or Raw Materials?

Posted at 08:46h in Business, Farming, Fruit Value Chain, Fruit Value Chain, Supply Chain by admin 0 Comments

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This chicken and egg conundrum is a common complexity that plagues agribusiness in Nigeria. For ReelFruit, without consistent and quality raw materials at a predictable price, we cannot operate a factory. On the flip side, without a factory demanding fruit, farmers have no incentive to...