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Privacy Policy | Review Date | 01/02/2027 |
| Issued Date | 01/02/2026 | ||
| Owner | Organisation |
This Privacy Policy describes how Nature’s Bounty Health Product Limited T/A ReelFruit (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase on our website. By using our website, you agree to the terms of this policy.
1. Who We Are
ReelFruit is a West African food brand specialising in gently dried tropical fruit snacks and coconut products, made from the finest fruits grown under the West African sun. We are registered in Nigeria and sell products directly to consumers via our website.
For any privacy-related matters, you can reach us at: customercare@reelfruit.com
2. Data We Collect
We collect the following personal data:
- Identity Data: Full name, billing and delivery address
- Contact Data: Email address, phone number
- Transaction Data: Details of products purchased and payment history
- Technical Data: IP address, browser type, device information, pages visited, and time spent on the site
- Marketing Data: Your preferences for receiving newsletters and promotional communications
- Cookie Data: See Section 7 below for full details
We collect this data when you place an order, create an account, subscribe to our newsletter, contact us, or browse our website.
3. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfil your orders, including delivery and payment
- To send order confirmations, shipping updates, and customer service communications
- To manage your account on our website
- To send you promotional emails and newsletters, where you have opted in
- To improve our website, products, and overall customer experience
- To comply with legal and regulatory obligations
- To detect and prevent fraud or unauthorised activity on our platform
4. Legal Basis for Processing
- Contract: To fulfil orders you have placed with us
- Legitimate Interest: To improve our services and prevent fraud
- Consent: To send marketing emails where you have opted in
- Legal Obligation: Where required by applicable law
5. Data Protection
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure. These include:
- Secure HTTPS encryption on our website
- Restricted internal access to personal data
- Regular review of our data handling practices
However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
6. Sharing Data with Third Parties
We do not sell your personal data to any third parties. We may share your data only in the following limited circumstances:
- Logistics and Delivery Partners: To fulfil and ship your orders
- Payment Processors: To securely process your transactions (e.g. Paystack, Flutterwave, or other payment providers)
- Email Marketing Platforms: Such as Mailchimp, to manage newsletter communications where you have consented
- Analytics Providers: Such as Google Analytics, to help us understand how our website is used
- Legal Authorities: Where required by law or to protect our legal rights
7. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:
- Essential Cookies: Required for the website and shopping cart to function
- Analytics Cookies: To understand how visitors use our website
- Marketing Cookies: To show relevant advertising and track campaign performance
You can manage or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect how the website functions.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access the data we hold about you
- The right to correct inaccurate or incomplete data
- The right to delete your data (“right to be forgotten”)
- The right to withdraw consent for marketing communications at any time
- The right to object to how we process your data
To exercise any of these rights, please contact us at: customercare@reelfruit.com. We will respond within 30 days.
9. Data Retention
- Order and transaction data is retained for 7 years for tax and legal compliance
- Marketing data is retained until you unsubscribe or request deletion
- Account data is retained for as long as your account remains active
10. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the Last Updated date at the top of this page. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or complaints about how we handle your personal data, please contact us:
Nature’s Bounty Health Product Limited T/A ReelFruit Email: customercare@reelfruit.com Website: https://reelfruit.com/
Last Updated: February 1, 2026
This document is confidential and proprietary to Nature’s Bounty Health Product Limited T/A REELFRUIT. Any unauthorized sharing, copying, or disclosure is strictly prohibited.